In July 2026, The Spirits Business will stage The World Whisky Masters competition in a drive to find and reward the finest World Whisky brands on the world stage. Chaired by The Spirits Business and a panel of leading spirits specialists, the World Whisky will be judged in a blind tasting, to discover the World Whisky Masters of 2026. Excellence will be recognised by category.
Silver, Gold and Master medals will be awarded in each category. The Master winners will then be judged for the overall title of World Whisky Taste Master 2026.